You may consider yourself to be an environmentalist, but unless you’re voting with your dollar at the cash register, you could be giving away your hard-earned money to a company whose ethics run counter to your own. If you really want to do your part to protect the environment, you need to go beyond just recycling and carrying a reusable water bottle. Instead, remember that every purchase you make impacts the planet for better or for worse—and in today’s culture of mass consumption, it’s up to you to do your homework and ensure you’re only supporting a brand whose ethos reflects your eco-conscious values. 

That’s because what you buy and consume directly has the power to change the world around you, and as an environmentalist, you’ll want to do more than simply check a label from time to time before making a purchase. Indeed, to be a responsible citizen and truly become an upstanding steward of the environment, it’s best to research a company’s belief system and take their sense of corporate responsibility into consideration before you spend money on their products—and that includes taking stock of everything you buy, from fair-trade coffee to sustainably-grown cannabis.

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Corporate

Responsibility

and the Cannabis

Industry

While the phrase “corporate responsibility” may sound like business jargon or marketing propaganda to the average consumer, in reality, nothing could be farther from the truth. In fact, the phrase is a signal that a brand is taking active measures to build trust with their customers and give back to their community in some meaningful way. From donating proceeds to local nonprofits to solving pollution-related challenges within the supply chain, today’s corporations have the ability to influence everything from economics to environmentalism—whether they intend to do so or not. 

For some brands, assuming a leadership role within their industry means adopting a strong sense of corporate responsibility—and acting responsibly, therefore, becomes a chief business goal for the c-suite. In fact, if a company wants to be deemed ethical in today’s current climate, then corporate responsibility should influence its every decision, and a brand’s ethos should eventually become the backbone of its core operations.

Within the cannabis industry and agriculture in general, we’ve found that this often means choosing sustainability over profit. Our notion of corporate responsibility and belief in “sustainable capitalism,” therefore, extends from seed to shelf—and ultimately, the onus of keeping these brands in business falls upon the individuals who choose to support sustainable companies instead of just buying products haphazardly. That includes you!

Consumerism and Conscious Purchasing Patterns

Companies that choose to abide by high standards of corporate responsibility often do so at the risk of losing out on profits—but it doesn’t have to be that way. It happens because competitors without strong morals are more likely to cut corners, thereby offering cheaper products that cost less for consumers. But when it comes down to it, it is the customer who has the real power in the market, and a demand for environmentally friendly products helps ethical and sustainable companies thrive—and make a positive impact on the planet as a result.

Within the realm of environmentalism, then, this means that consumers must also accept that they play a role in promoting corporate responsibility, and within the cannabis industry, this means only purchasing sustainable cannabis products from eco-conscious brands that are doing their part to reduce harm to the planet at every step of the production cycle. 

…This is Where You Come In

Whether you’re a recreational cannabis user or a medicinal marijuana patient, you can use your dollar to shape the ways companies operate and encourage them to minimize--and mitigate--any negative impacts their brands might have on the environment.

 In other words, as a consumer, your everyday choices have the capacity to make a positive or negative impact, and when you choose to support sustainably-minded cannabis companies, you too are doing good by contributing to brands that back environmental causes. If you want to call yourself an authentic environmentalist, it’s essential that you compare brands’ stances on sustainability, and only buy cannabis products from those that take their environmental footprints into account.

Take the High Road with The Legion of Bloom

At the Legion of Bloom, we’ve spent years creating top-tier facilities, sustainable cannabis products and innovative packaging that supports our own commitment to environmental stewardship. We take corporate responsibility seriously, and as a sustainable cannabis company, we’re doing everything we can to lead by example. This often means prioritizing sustainability over profit—but in doing so, we’re empowering the LEGION family to join us in our efforts to protect the environment, one product and one purchase at a time.

LEGION’s Sustainability Initiatives Include:

·      Giving Back to Environmental Organizations in California

o   We’re committed to using proceeds from our cannabis sales to fuel success among local environmental nonprofits, donating to organizations that create and protect habitats for the Monarch butterfly and to those that plant trees after devastating wildfires in California. While choosing sustainability over profit can be costly, doing so is extremely rewarding. 

·      Removing Single-Use Plastics from the Cannabis Supply Chain

o   We’ve partnered with other eco-conscious companies who adhere to similar standards for corporate responsibility in order to create compostable packaging for LEGION products. Removing single-use plastics from the supply chain takes time and money—but developing earth-friendly packages is always a top priority for our leadership team.

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About the Legion of Bloom

The Legion of Bloom is an award-winning, eco-conscious California cannabis company that has always prioritized sustainability over profits and championed environmental causes at the local level. Indeed, the five LEGION founders are more than established cultivators; they are also long-time environmentalists who constantly invite fellow Californians to be better by buying better. In addition to growing sustainable indoor flower at their state-of-the-art facility in Oakland, The Legion of Bloom offers products that come in compostable packages, thereby eliminating single-use plastics from the cannabis supply chain. Winners of multiple Emerald Cup awards, LEGION has long been known for their signature Monarch cartridges and California Sauce cartridges and is proud to offer consumers a variety of sustainable cannabis products, including their new 5 Star Flower line, terpene-rich THC vape cartridges, and Topical CBD oil. Looking for Legion of Bloom cannabis-based products near you? Click here to find LEGION products that you can feel good about buying and consuming.